We have seen that there is an evangelistic opportunity presented by people’s expressions of cognitive dissonance. This opportunity is one that appears more frequently than you might think. Cognitive dissonance is common and includes things like: (1) Overspending: “I know I should save money, but I just bought something I want but don’t really need.” (2) Procrastination: “This project is important, but I’m ‘doomscrolling’ social media instead of working.” (3) Dieting: “I really want to eat a healthy diet, but I just ate an entire box of cookies.” (4) Staying in a bad relationship or job: “This situation makes me unhappy, but I keep staying.” The opportunity for evangelism comes whenever someone shares with you a conflict of this kind. In such a situation one might reply along the lines of, “I can imagine how you must feel” or “That must be so frustrating for you” or “Yes, I’ve had similar struggles myself.” Then, having connected with them, one might ask them, “Can I share with you what helped me?” (your testimony of God’s grace in that situation), or “Let me tell you what I have found helpful” (share the Gospel and the difference it’s made in your life). Answer any questions they may have and invite them to take the same step of faith, leading them in the Sinner’s Prayer.